Before diving into today’s Walk the Talk task, I suppose I should briefly detail what my overall goals are with the theme. They are, in brief:
(1) Focus on, while hopefully educating and entertaining, getting away from practices and purveyors that do not cast social media, social business and social marketing in the best light.
(2) Refocus on connecting with individuals and businesses that share that core focus.
(3) Clean up my social accounts so that they benefit me, my business and my fans/followers.
With those goals in mind, I embarked on day one of Walk the Talk with a focus on removing my “likes” from pages that have become dormant or post less frequently than I feel prudent to making and keeping a connection. It’s not an easy task. While there are several tools that allow Twitter users to monitor dormant accounts, the only way to check Facebook pages for activity is to visit. So, I’ve been at it off and on all morning and I’m about halfway through my 2011 likes. I have yet to start on my 2012 likes. This is not a process I will necessarily complete today.
So far, as I’ve checked all the paves I’ve liked in all my time on Facebook…they dated back to 2008, I’ve unliked 28 that appear to have been largely abandoned. Why? What were those 28 likes hurting? Perhaps nothing. But as I grow my business I am aware that there are only so many pages I can like. Facebook states that number is 5,000 – but several colleagues have mentioned that the actual number is much lower, somewhere around 2,200-2,300. I will, eventually want to use all of my page likes. I want those likes to be as valuable as possible. There’s no value in liking a page that is no longer functioning.
But, even more so, I like pages with the intent to share good content with my own audiences, across a variety of platforms. When a page isn’t sharing any content they take up a like and don’t provide me with any value for that like. So, I’m cleaning them up. While Facebook has mentioned an intent to clean up dormant accounts, it’s never made mention of dormant pages (not to my knowledge). Meaning I have to handle the situation on my own.
I hope you’ll continue to follow my Walk the Talk journey which will focus on Twitter, Google+ and even Linkedin over the course of the next 30 days.