Alternate Title: Whoa! Take a step back – I don’t know you well enough to get engaged!
Engaged. It’s a word we hear over and over again when social business is part of the discussion. It’s a word that is often overused, but for the purposes of this blog we maintain that it is often used a bit too early. Yes, the overall goal is to engage your audience, but before you can do so you have to do a bit of getting to know you work.
Having an engaging personality is key to a successful social presence, but you don’t get engaged after a first date, now do you? There may be a few love at first sight stories floating around, but for most of us it takes a little longer. So, how does it work for most?
There’s a big difference between being engaging and getting/being engaged. Don’t jump the gun on the latter. It will mean so much more if you follow the proper steps and build the relationship slowly, carefully and with an eye toward a mutually beneficial end.